Million dollar brands

Posted by on Feb 17, 2014 in Uncategorized | No Comments

A client who should know about these things, having owned a very successful restaurant as well as being a food critic, told me recently that the bare minimum a new restaurant should think of spending on a fit-out should be a million dollars. “That’s what it costs to open a restaurant in Auckland” she said. […]

Never boring

Posted by on Feb 17, 2014 in Inspiration | No Comments

Dave Trott, who was one of the advertising greats of the 1970s and 80s, once said that the difference between brands then, and brands now, was that – back in the day – a marketing manager used to work for the same company for thirty years, while today we are lucky if he works for […]